In the Press

This week Vers and our Kalo Kruiser design were featured in Honolulu Weekly!

See the article here.

Tis the Season!

"Board" Shorts!

As you can see, our boardshorts had a lot of boards! The Anti-Canvas Show had a great turnout, with all the shorts sold to benefit charity. The final bid on our pair was $150! We're so happy that we got to be part of this auction, and can't wait to see what people come up with next year!

If you didn't get a chance to stop by in person, you can see photos from Honolulu Pulse here. Sneak a peek at more of the shorts on Hurley's blog here.

*Our "Tools of the Trade" design was amazing on the shorts, but don't feel left out- we printed more t-shirts! Check them out on our website and at our local stores. We added even more boards and printed them on new eco-heather shirts! Ride On! ;)

Vers Boardshorts!

We are super excited about this First Friday in Chinatown! Matt and I were asked to design a one-of-a-kind pair of boardshorts to be auctioned for charity, and on Friday we will get to see them in the show! There are some wonderful local and international artists who were chosen for this show, come on down to see what they created!

To see a little video from last years show (hosted by pro-surfer Rob Machado), click here.

The Menehune and the Birds

The Hawaii International Film Festival is here! So much to see!! The 2nd of 3 animated films that Matt storyboarded is being shown as part of the Pacific Showcase, along with other great short films. You can catch it on three different nights, we will be there this Sunday for the first one! Hope to see you there!

See the schedule here.

Innov8

Recently, Matt used his awesome drawing skills to do some illustrations for an article in Innov8, which is the in-flight magazine for go! airlines. The writing focuses on a Big Island surf spot that had been established by the Alii or Hawaiian chiefs, and continues to be a popular place today. One of Matt's black and white drawings came out so well, they put it on the cover! Sweeeet!! You can check out the online version of the magazine here.

Summer!

Hi All!

Just wanted to let you know that Vers production will be on a break for the summer! Matt and I got married last weekend (Yay!) so we need time to recover from the wedding planning, and we also have other art projects in the works! Please feel free to contact us through the website and we will get back to you when we return from the honeymoon! Hope you are having a wonderful summer!

Aloha,

Roxy

Cheech!

Check out the "Tuned to Nature" shirt on Cheech Marin! These are shots from the new ABC drama, Off the Map! Vers made it to prime time television!!!! Yay!!

Happy on Hapa Hale

A big "Mahalo!!!" to the stylish blog Hapa Hale for their feature of Vers! This blog features island trends, local designers, and updates on sales. We are so happy they showed off our organic tees! Check out the awesome article here.

HATT-TEE HOLIDAYS!

HATT-TEE HOLIDAYS from Vers and Drift Boutique! We are throwing a party to celebrate the holidays and you are invited! Just in time for Christmas, this bash is the perfect time and place to pick up last minute stocking-stuffers and hostess gifts. Vers has several new designs of organic tees for men and women, plus the painted hats of Vers are back by popular demand! Vers merchandise will be 10% off and for this night only, hats will be $20! Gather your friends and stop by to eat treats while you shop and score some locally-made goodies!

Ho-Ho-Hope you can join us!

When: Monday, December 20, 2010 5-7pm

Where: Drift Boutique, 3434 Waialae Ave. Honolulu

Arigato!

Our Malolo (flying fish) tees are pictured in the fall issue of Mommy & Mii! Mommy & Mii is the premier Japanese magazine featuring family-friendly Hawaii businesses and activities. They did a sweet write-up of Drift Boutique, and here is the page! Kawaii!

Design Debut!

Thank you to everyone who came out on First Friday to Super Citizen in Chinatown! We had fun displaying the new designs and talking with those who stopped by! We had sushi, guava cocktails, and a DJ spinning some great music. A wonderful way to start the holiday festivities!

Vers brings Aloha to Waikiki!

Vers is in Waikiki!! You can get all of your holiday shopping done at Aloha Aina Boutique, which is now open in the Royal Hawaiian Shopping Center! This store is beautiful! It's packed with colorful, locally designed clothing and accessories, and includes a super cute keiki section! Our mens shirts are there, hanging with some lovely dresses ;) If you are on twitter, you can follow them here.

We're Chic!

Mahalo Nui to Lei Chic for featuring us in their awesome fashion blog! Everyday they showcase hot new items and designers in Hawaii, a great way to keep up with local businesses to support! Also, the person who writes the articles is witty and fun!! Love the feature!! ♥ Read it here.♥

Party with ArTee!

Flux magazine continues to sponsor awesome events in Honolulu, and ArTee is no exception. Matt designed a new shirt especially for this show! Below is a sneak-peek of his drawing!

Check it out on Saturday night at The Venue in Chinatown, where the very limited edition shirts are available only on this night! The artist reception is 7 to 9pm. To see more details, visit the Flux facebook page here.

Between the Lines: Tuned to Nature

"Tuned to Nature" continues to be a fan favorite, and many people have inquired as to how we came up with such a fun design. Below is a diagram that shows our planning process, beginning from sketches.

The image for "Tuned to Nature" came from a dream that I had! One morning I explained to Matt that all I could remember from a dream the night before was the striking image of an owl wearing huge headphones.

1. I made a small sketch of what it looked like, and we researched the fine details of what I had imagined. Originally, we had "Tuned to Nature" scrawled below the owl.

2. Matt and his amazing drawings skills rendered a large-scale pencil version. Already you can see how intricate it is! If you look closely, you can see "Vers" (in cursive) is in the coil of the headphone cord.

3. We made several adjustments, like the tilt of the head, and edited details to follow the traits of the Hawaii Pueo.

4. The finalized version is screen-printed onto an organic t-shirt! Voila!

A Triple-Feature!!!

If three times is a charm then our friends at Drift Boutique are having a fabulous day! It began early this morning on Sunrise with the Dressed to the 9s segment on HawaiiNewsNow, where Grace Lee introduced Drift and showed viewers the shop. If you haven't visited the store yet, watch the video here to see her friendly visit.

Kathryn Wagner from Honolulu Magazine was also there, and provided more details in her online feature column, Guilty Pleasures.

For StarAdvertiser readers who know what's Da Kine, Drift Boutique was featured for What's in Store! Read Da Kine here.

Drift Boutique is getting popular, a good reason to see what all the fuss is about! And speaking of charmed, their shell jewelry holds the charisma of the ocean that just might charm you!

*Pictured: Two Drift Neckaces and the Shell Pocket Dress by VERS

Sneak a Peek, then Stop and Shop

Boutique week on the Hawaii fashion blog HapaHale takes a look at the new local hot spots for shopping. Our friends at Drift Boutique in Kaimuki and Super Citizen in Downtown had lovely features about their stores, and VERS was mentioned in both articles! Read about Drift here and Super Citizen here.

Drift this way...

One of the best things about Hawaii is the beauty that inspires what we wear!

All year long we can wear breezy dresses, necklaces of shells, and dressed-up sandals. But the flip side is that living on an island it seems that after a while you see the same-old-thing at all the stores.

That is why we are so excited for the long-awaited grand opening of Drift Boutique! Located on Waialae Avenue this little shop is the new spot for cute, beach-inspired finds. It's the perfect place to find local designs like Tiare Teiti dresses, Urgentina swimwear, Sierra Dew clothing, sunrise shell jewelry, Indigenous Soaps, and our VERS eco-friendly apparel. Also featured is the Drift line of bags and shell-detailed slippers. Ale and Laura are the friendly owners that created the colorful space using recycled furnishings and racks made of driftwood. All of the personal touches, from the carefully selected products to the handmade decorations, make the store a welcome place to visit. An added bonus, they have a fabulous location across from Town restaurant, with free parking right in front of the store! This is the new headquarters for the best island clothing and accessories. So before you drift over to the beach or out on the town, make your way to Drift Boutique.

Grand Opening - Saturday, August 7th

Located at 3434 Waialae Ave. Honolulu, HI

Open Tuesday - Sunday, 1:00 pm - 7:00pm

Call 808-284-1177 or click here.

GreenFlash: Old Wood, New Board

This summer the swells have been scarce, so we decided to take our board-riding to the streets. Instead of buying decks, Matt thought it would be more fun to make our own. He took on the project, and heres the steps:

1. Deck: Matt found some vintage Mahogany tongue-and-groove flooring at Reuse Hawaii, and glued it up! (Reuse Hawaii is an excellent source for project materials, all recycled from deconstructed houses and buildings!)

2. Shape: He decided on a fun ripper shape for himself and a long nose-rider style for me. He then outlined the shapes, cut them out, and sanded the rails.

3. Parts: Trucks and wheels were found on Craigslist, then assembled and screwed into the board.

4. Fun!: The best part- finding a smooth street and giving the boards a try!!

GreenFlash: Small steps to having a more eco-friendly lifestyle. Easy to apply and make a difference in your everyday habits. We chose to stay in Hawaii and start Vers here because we love island living. Earth is the biggest island that we share and it needs our aloha!