"Tuned to Nature" continues to be a fan favorite, and many people have inquired as to how we came up with such a fun design. Below is a diagram that shows our planning process, beginning from sketches.
The image for "Tuned to Nature" came from a dream that I had! One morning I explained to Matt that all I could remember from a dream the night before was the striking image of an owl wearing huge headphones.
1. I made a small sketch of what it looked like, and we researched the fine details of what I had imagined. Originally, we had "Tuned to Nature" scrawled below the owl.
2. Matt and his amazing drawings skills rendered a large-scale pencil version. Already you can see how intricate it is! If you look closely, you can see "Vers" (in cursive) is in the coil of the headphone cord.
3. We made several adjustments, like the tilt of the head, and edited details to follow the traits of the Hawaii Pueo.
4. The finalized version is screen-printed onto an organic t-shirt! Voila!
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